It’s not difficult to understand that different generations and genders may have different preferences regarding travel. Still, I decided to conduct some research because I was curious about exactly what those differences might be.
In my own experience, I didn’t find age or gender to be a factor in destinations, but rather more so in activities. Now, having said that, I do think that there may be some differences for solo women travellers. That’s why I think you’ll notice far more businesses catering to that market.
Read the research below and see what you think.
Gender appears to play a significant role in shaping people's travel destinations and experiences. According to a study published by TravelPulse, men and women have distinct preferences and concerns when selecting where to go, how to travel, and what experiences they seek. Understanding these gender-based trends can help the travel industry cater more effectively to its audience and provide valuable insights for travellers themselves.
Women’s Travel Priorities: Safety, Culture, and Wellness
Women prioritize safety, cultural immersion, and personal wellness when choosing travel destinations. They often opt for places that offer a mix of relaxation, learning, and adventure in safe environments. Solo female travellers are also a growing demographic, and their preferences reflect the desire for secure and enriching experiences.
Key Trends Among Female Travellers:
- Safety is Paramount: Safety concerns are at the top of women's minds, especially solo travellers. Women are more likely to seek destinations with a good reputation for low crime rates, well-developed infrastructure, and organized tours or group activities. Destinations such as Japan, New Zealand, and the Nordic countries are highly rated due to their high levels of safety.
- Cultural and Educational Travel: Women are more inclined to seek destinations that offer educational experiences, such as museums, historical tours, and cooking classes. Destinations with rich cultural heritages, such as Italy, France, and Egypt, often appeal to female travellers.
- Wellness and Self-Care: Women are increasingly interested in wellness retreats, spa experiences, and destinations focusing on mental and physical well-being. Thailand, Bali, and Costa Rica are among the top wellness destinations for women, offering yoga retreats, meditation centers, and spa resorts.
Top Female-Centric Destinations:
- Iceland: Highly regarded for safety and nature-based adventures, with many organized group tours available.
- Italy: Offers cultural immersion through art, history, and cuisine alongside vibrant cities like Florence and Rome.
- Bali: A top spot for wellness retreats, yoga, and tropical relaxation.
Men’s Travel Priorities: Adventure, Sports, and Off-the-Beaten-Path Destinations
In contrast, men prioritize adventure, sports, and exploring off-the-beaten-path destinations. They are often drawn to outdoor activities, physical challenges, and destinations that offer unique experiences away from the tourist trail.
Key Trends Among Male Travelers:
- Adventure and Sports: Men are more likely to seek out travel experiences that involve physical activity, including hiking, diving, or extreme sports. Countries like Australia, New Zealand, and South Africa offer a range of adventure opportunities, from surfing to bungee jumping.
- Off-the-Beaten-Path: Men are also more inclined to visit less-touristy destinations, often preferring rugged landscapes or places that provide a sense of exploration. Remote destinations such as Patagonia, Iceland, and Mongolia appeal to male travellers.
- Budget Travel: Men are generally more likely to travel on a budget, favouring backpacking trips, hostels, and local experiences over luxury resorts. Southeast Asia, Central America, and Eastern Europe are renowned for being budget-friendly destinations for male travellers.
Top Male-Centric Destinations:
- New Zealand: A mecca for adventure sports, including skydiving, bungee jumping, and mountain trekking.
- Patagonia (Argentina & Chile): Rugged landscapes for outdoor enthusiasts, with glacier hiking and mountain climbing activities.
- Vietnam: A budget-friendly destination for backpackers, offering a mix of culture and adventure.
Shared Interests: Travel That Appeals to Both Genders
Despite the differences in travel preferences, there are areas where both men and women share common interests. Both genders appreciate destinations that offer authentic cultural experiences, opportunities for relaxation, and scenic beauty.
Key Shared Travel Trends:
- Cultural Experiences: Both men and women value engaging with local cultures. Destinations like Morocco, Peru, and Japan offer immersive cultural experiences, from food tours to historical landmarks.
- Nature and Scenic Beauty: Natural landscapes, whether mountains, beaches, or forests, are universally appealing. Both genders enjoy destinations like Canada’s Banff National Park, Norway’s fjords, and the beaches of Hawaii.
- Sustainable Travel: Eco-conscious travel is gaining popularity among both genders, with travellers seeking destinations that prioritize environmental conservation. Costa Rica, Iceland, and Bhutan are among the leading eco-destinations.
How the Travel Industry Is Adapting
The travel industry is increasingly aware of these gender-based preferences and is adapting its offerings accordingly. Airlines, hotels, and tour companies are creating gender-specific packages and experiences, ensuring that they cater to women's safety concerns and men's adventurous spirit. Women-focused travel companies have also emerged, offering group trips and tailored experiences for female travellers.
Industry Trends:
- Women-Centric Travel Companies: Companies like Wild Women Expeditions and Girls LOVE Travel focus on creating safe and enriching travel experiences specifically for women.
- Adventure Tour Operators: Providers like G Adventures and Intrepid Travel offer trips that appeal to male adventurers with off-the-beaten-path itineraries but also accommodate women seeking adventure.
- Luxury and Wellness Retreats: High-end resorts and wellness centers capitalize on women's increasing interest in wellness and self-care trips, offering customized spa packages, yoga retreats, and more.
Practical Travel Tips Based on Gender Preferences
- For Women: Research the safety of destinations, especially if travelling solo. Look for accommodations that are women-friendly and consider group tours.
- For Men: Plan for adventure sports, especially in remote locations. Opt for budget-friendly destinations to extend your trip's duration.
- For Everyone: Prioritize sustainable travel by selecting eco-friendly accommodations and tours. Engage with local communities to enhance your travel experience.
References
- TravelPulse: Study Shows Gender Plays Significant Role in Selecting Travel Destinations (2024).
- Global Peace Index 2022: Iceland, Japan, and New Zealand Rankings. Vision of Humanity.
- Adventure Travel Trends 2023. Adventure Travel Trade Association (ATTA).
- The Wellness Tourism Market Report 2023. Global Wellness Institute.
